Big Data Analytics in Health Care and Drug Therapy Management—Opportunities and Considerations
Modern technology allows for the mass collection of digital health data. Artificial intelligence has become a vital tool for making sense of the huge volume of health data being collected daily through the use of big data analytics (BDA).
Precision’s Elizabeth Oyekan, Marissa Baker-Wagner and Ronaé McLin discuss key areas where BDA are being leveraged in health care, the implications to payer and pharma stakeholders, and key considerations for success.